Cuteness Counts Blog

On our 5th Anniversary...

On our 5th Anniversary...

November 21, 2017

In some ways it seems like yesterday and in some ways it seems like 20 years ago.  A lot can happen in 5 years.  Yes, we have sold a lot of clothes in 5 years. We’ve moved twice, bought an adorable historic house (in which Ivy looked the cutest it ever has) then made the huge decision to go online only.  It’s been a constant transformation. 

Even though this is about the anniversary of a brick and mortar retail store, there are two bigger picture things I am thinking the most about today. One is the great things that have happened, as Bethany Frankel calls it, when you come from a place of YES.  Yes to life.  Yes to trying things.  Yes to going for it.  Yes to taking risks.  Opening a business is a huge risk, especially with something as capricious as retail.  I felt it was a calculated risk though, and it paid off.  I trusted my gut.  I am a huge believer in the law of attraction.  And in my experience, the universe comes from a place of yes.  Yes to movement, yes to action.  To me, the worst thing in life would be to wonder what would have been if I hadn’t tried.  You may fail, but at least you won’t have to always wonder, “What If…”

And second, the unbelievable friends I have made from opening a boutique.  I am lucky beyond words to have the people in my life that I do, they are truly thoughtful, considerate, kind people. They are customers, they are vendors, they are other businesses that I work with and they're all wonderful.

Ivy even led to my getting married.   That’s where I really lucked out.  I have no idea what I ever did to deserve the love and constant support of the smartest, most handsome Renaissance man I have ever met. 

So, on Ivy’s 5th birthday, I am grateful beyond words for the success I have had and every wonderful thing that has come out of it.   Thank you, thank you, thank you.


Dina Ranieri Harper