A fabulous mother-daughter duo opened Ivy B. as a storefront, outside of Chicago, in 2012. In 2017, we decided to go entirely online because of the changing face of retail but also because we wanted to do things differently; our site isn’t organized in the usual way.
Having a shop for 5 years, you start to see certain patterns and habits…when a new customer comes in and is looking for something, you’re not entirely sure of their style or personality. So, you start showing them things and because you’re starting at square one, we often heard, “That’s not me,” or “That’s not my style.” So, the bottom line is, you know you. You know what you like and what you are comfortable in (I can’t do boho to save my life, I look like a pirate). So, instead of making you sort through all the “tops” we grouped everything in your style together, tops, bottoms, accessories, etc., to make it easier and faster for you to shop.
We do hope you branch out here and there.. if you’re more of a “Classic” dresser by day, maybe try a “Romantic” dress for a date night, or “Boho” accessories for a concert, maybe a “Trendy” kimono for girl’s night and a “Casual” sweatshirt dress for the farmer’s market and weekend errands.
Another thing.. we will always carry “Resort” wear, all year long.. the fashion world typically introduces resort wear after the holidays for January and February but we’re pretty sure you gals are going on vacations and honeymoons all year (as you should)!
We also have a “Pop-Up” category for a certain trends, places or themes that inspire us. Like a Pop-Up Market, it’s here then it’s gone, so if you like it, hop on it!
We hope you enjoy our site and we try to give as much styling description (like, if you wear your hair in a messy bun and drop earrings with this blouse, Vogue Magazine will be calling you) and item description (such as, your bra is going to show under this top, so you better get a cute one) for each piece, but if you have any questions, please email us at firstname.lastname@example.org.
We are here to help!
Happy Shopping! And remember, cuteness counts!
Dina Ranieri Harper
Daughter & CEO
Mother & Person that made ALL of this possible